Because I’d personally try and argue with that one on the spot because it feels silly to me. “Pass up an exciting investment opportunity for surgery you don’t even need? Really?!”

And you know what? Even if I won that discussion, I’d still lose in the long term because the investor would now be going into the deal for the wrong reasons. If things become rough, the investor is likely to feel that his arm was twisted, or that he got cheated out of money needed for something else. And if things are rough and you need more funding and go back to this investor? There’s a quick no waiting for you.

But if you had instead shown the investor the reasons to invest, while never belittling his other uses for the money, the above situations cannot occur. And when the investor knows why he is investing and is emotionally committed to that investment, you have your support in rough times and your follow on funding in dire times.

But tell me, why elective surgery of all things to mention?