Part of being an entrepreneur is making mistakes.
You will hit walls. You will get lost. You will be unsure of how to proceed. When this happens, rethink your assumptions.
A good way to rethink your assumptions is to play the “what if” game.
The rules are simple, treat the scenarios as legitimate possibilities, and brainstorm your best way out. There is no “pass,” you must address each issue head on. And you must play with each of your core assumptions by turning them on their heads.
You’ll be surprised the ways you find to dramatically reduce costs, staffing needs, sales cycles, and funding requirements when you play this game.
Here are my top 3 favorite what-ifs to start with:
“What if we had to be profitable in 3 months?”
“What if we could only hire one developer?”
“What if no one wants to use the product, even if we give it away for free?”
If you challenge yourself to address these issues and put your assumptions to the test, you’ll be able to quickly react to any issue you face while simultaneously building backup plans for the future.